First, all apps must include a direct link to Support along with contact information. Specifically, Apple has made a point of mentioning that there are two kinds of links it requires apps to have. Enabling users to withdraw consent to data collection, among other things.Providing an explanation of your data retention policies.Placing a privacy policy statement in your metadata.Guideline 5.1.1 - Privacy - Data Collection and StorageĪpple has a very strict privacy policy requirement for all apps that appear in the iOS app store. PrivacyĪll apps must include a link to their privacy policy in the App Store Connect metadata field and within the app in an easily accessible manner. Apple will keep that from happening by outright rejecting your app. If the entry screen causes confusion or frustration, if navigation is choppy, if pages take too long to load - users will be unhappy. It doesn’t matter how stunning your app looks or how entertaining it is, Apple expects it to run fluidly. If your testing of the app demonstrates an unstable performance and ongoing crashes, get that fixed first before submitting for review - if not your app is almost guaranteed to be rejected. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems.Īs you can imagine, Apple doesn’t take too kindly to apps that contain explicit bugs or full-out system failures. There are generally two categories of reasons for app store rejection. Technical Reasons for App Store Rejection It's not always easy to find out what you need to do in order to avoid app store rejection.Īccording to Apple, 88% of those rejections occur because of the most common faux pas. Unfortunately, some apps do get rejected straight out the gate. Push notifications will enable you to instantly connect and engage with users, sharing with them real-time updates regarding new content, in-app activity, special offers, and more.Users can begin downloading your app right away, and you can start to generate more revenue through mobile advertising immediately.The apps stores open up a completely new acquisition channel for you. You’re no longer left waiting for users to find you in search, on social media, or by word-of-mouth.If you can successfully pass Apple’s rigorous review process and get your app approved by the gatekeepers the first time around, you’ll find that great benefits await! Every day, more and more mobile apps are being built and published.
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